Privacy policy

Last Updated: June 5, 2026

This Privacy Policy describes how wearfed.co.uk ("WearFed", "we", "us", or "our") collects, uses, discloses, and protects your personal information when you visit our website, make a purchase, create an account, contact us, or otherwise use our services (collectively, the "Services").

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, legal requirements, or operational needs.

When changes are made, we will post the updated version on this page and revise the "Last Updated" date above. Where required by applicable law, we will provide additional notice of significant changes.

2. Personal Information We Collect

The types of personal information we collect depend on how you interact with our Services.

Information You Provide Directly

When you place an order, create an account, subscribe to our newsletter, contact customer support, or otherwise interact with us, we may collect:

  • Full name
  • Billing address
  • Shipping address
  • Email address
  • Telephone number
  • Account login credentials
  • Order information
  • Return and exchange information
  • Customer support communications

Payment Information

Payments are processed through secure third-party payment providers.

Depending on the payment method selected, payment processors may collect:

  • Payment account details
  • Billing information
  • Transaction confirmation information
  • Limited payment-related information provided by the payment processor

wearfed.co.uk does not store complete payment card information on its own servers.

Automatically Collected Information

When you browse our website, we may automatically collect:

  • IP address
  • Browser type
  • Device information
  • Operating system
  • Website usage information
  • Referring website information
  • Geographic location based on IP address
  • Shopping activity and browsing behaviour

Information from Third Parties

We may receive information from:

  • Shopify
  • Payment processors
  • Analytics providers
  • Advertising partners
  • Delivery partners
  • Fraud prevention providers

3. How We Use Your Information

We use your personal information to:

Fulfil Orders

  • Process payments
  • Confirm orders
  • Arrange shipping
  • Provide delivery updates
  • Process returns and refunds

Manage Customer Accounts

  • Create and maintain user accounts
  • Authenticate account access
  • Provide account-related notifications

Customer Support

  • Respond to enquiries
  • Resolve complaints
  • Provide after-sales assistance

Improve Our Services

  • Understand customer preferences
  • Analyse website performance
  • Improve website functionality
  • Enhance user experience

Marketing Communications

With your consent or where permitted by law, we may send:

  • Promotional emails
  • Product updates
  • Special offers
  • Marketing communications

You may unsubscribe at any time using the unsubscribe link included in marketing emails.

Fraud Prevention and Security

We may use personal information to:

  • Detect fraudulent transactions
  • Prevent abuse of our Services
  • Verify identities
  • Protect customers and our business

Legal Compliance

We may process personal information to:

  • Comply with legal obligations
  • Respond to lawful requests
  • Enforce our Terms of Service
  • Protect our legal rights

4. Cookies and Similar Technologies

wearfed.co.uk uses cookies and similar technologies to improve website performance and user experience.

Cookies may be used to:

  • Remember user preferences
  • Keep items in shopping carts
  • Enable account login functionality
  • Measure website traffic
  • Analyse user behaviour
  • Support advertising and remarketing activities

Our store is powered by Shopify. Information regarding Shopify cookies can be found through Shopify's official privacy resources.

Most browsers allow you to control cookie settings. Disabling cookies may affect the functionality of certain parts of the website.

You can manage or disable cookies in your browser settings at any time.

5. How We Share Personal Information

We may share personal information with trusted third parties when necessary to operate our business and provide Services.

These may include:

Service Providers

  • Shopify
  • Payment processors
  • Delivery partners
  • Customer service providers
  • Analytics providers
  • Hosting providers

Marketing Partners

We may work with advertising and marketing providers to help deliver relevant advertising and measure campaign performance.

Legal Requirements

We may disclose information where required by law, court order, government request, or regulatory obligation.

Business Transfers

In connection with a merger, acquisition, restructuring, financing, sale of assets, or similar business transaction, personal information may be transferred as part of the transaction.

6. Relationship with Shopify

Our online store is hosted by Shopify.

Shopify provides the e-commerce platform that allows us to sell products and services to customers.

As part of providing and improving its services, Shopify may collect and process certain personal information relating to your interaction with our store.

Additional information regarding Shopify's privacy practices can be found within Shopify's Privacy Policy.

7. International Data Transfers

Your personal information may be transferred to, stored, and processed in countries outside your country of residence.

Where personal information is transferred outside the United Kingdom or European Economic Area, we implement appropriate safeguards in accordance with applicable data protection laws, including Standard Contractual Clauses or equivalent lawful transfer mechanisms.

8. Data Retention

We retain personal information only for as long as necessary to:

  • Provide Services
  • Maintain customer accounts
  • Fulfil legal obligations
  • Resolve disputes
  • Enforce agreements

Retention periods may vary depending on the nature of the information and applicable legal requirements.

9. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information.

However, no method of transmission over the internet or method of electronic storage can be guaranteed to be completely secure. Therefore, we cannot guarantee absolute security.

10. Children's Privacy

Our Services are not directed to children under the age of 16.

We do not knowingly collect personal information from children. If we become aware that personal information has been collected from a child without appropriate consent, we will take reasonable steps to delete such information.

11. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

  • Access your personal information
  • Correct inaccurate information
  • Request deletion of your information
  • Restrict processing
  • Object to processing
  • Withdraw consent
  • Request portability of your information
  • Lodge a complaint with a supervisory authority

To exercise your rights, please contact us using the contact information provided below.

We may request verification of identity before responding to certain requests.

12. Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices, content, or security of third-party websites. We encourage you to review their privacy policies before providing personal information.

13. Data Controller

WearFed acts as the data controller for personal data collected through this website.

We only use your personal data for the purposes outlined in this Privacy Policy, including order processing, customer support, and improving our services.

We retain personal data only for as long as necessary to fulfil these purposes or as required by law. Once no longer needed, data will be securely deleted or anonymised.

We do not sell, rent, or misuse your personal data in any way.

14. Contact Information

If you have any questions regarding this Privacy Policy, your personal information, or your privacy rights, please contact us:

Email: support@wearfed.co.uk

Phone: +44 7568 436225

Address: 42 Little Hacketts, Havant, PO9 5EQ, United Kingdom

Customer Service Hours: Monday to Saturday, 9:00am–6:00pm (UK time)

Response Time: Within 1 business day